"a gente" is a new agency, a new attitude. It's designed and adapted to the new times we are currently living. In Portugal and all around the world.
In a unique moment of our recent history, the entire world was surprised by a microscopic enemy. We all had to forcefully adapt. We were forced to stop and face life, business and relationships from a different angle, through new lenses. We had to embrace new social interaction procedures. Never were online communications more necessary.
The company is born in a optimised format, with minimal established costs and no need of employees working under the same roof. Our idea is to reunite the best of each area! Talents that we could not undertake before hand but now might use in the network, towards resolutions of each project, every new challenge. Using this team and taking full advantage of new technologies could make us save time and money. For both the client and the agency.
Throughout a career as an art director and designer in publicity agencies, I have had the privilege of winning some of the most desired prizes for this competitive industry. Amongst them, 6 lions at Cannes Lions - International Festival of Creativity. Cannes is the main event of creativity regarding publicity in the world. One of these lions I received, alongside Edson Athayde, was the first golden lion in the history of Portuguese publicity. I proudly have in my collection, besides a Clio (Chicago), some Fiap prizes (Buenos Aires), a distinctive merit from the Art Directors Club of New York, and other international prizes.
But what is this all for? I have meditated a lot on this. And today, with some years on my back, I think they're simply there as a goal, a reference, proof that I adopted the correct criteria, that with the huge efforts I made and some talent in making the search for the new explicit, towards the path lead by creativity. Besides (let's not be fake), of giving a good boost to my ego and helping launch my career. That is all.
Now it is time to use this talent and acquired criteria to push what needs to be pushed! The commercial discernment towards sales awakened through the years, creates an urge in me to help friends and clients that do not want to be stuck in this wave of economical uncertainty caused by the virus. It is time we joined forces to get out of this period in history that is changing our lives. Its time to look ahead without fear and try our best so that good ideas develop.
For that reason, partnering with Manuel Patarrana, - a person and professional I've always admired, that also went through the highs and lows of a long-lasting career - we started this new project. It aspires to unite the skills and talents that can provide the correct answers to the pressing challenges of our clients, even better, partners. Their success will be ours too. And if everything turns out alright, we will laugh it out and will surely have some good stories to tell.
